Captain Franklin Township Police Department, New Jersey Somerset, New Jersey
We spend hours drilling officers on defensive tactics, firearms, use of force, and more. All of these areas are vital to ensuring officer survival. But are you preparing them for the encounter that can go viral on social media and potentially end their career and destroy the agency’s reputation in the process? Now more than ever, communicating effectively with the public is an essential function of law enforcement. Every encounter has the potential to end up on social media. Today, EVERY officer is a PIO. Words said in the heat of the moment can destroy an officer’s career and affect the department’s image, brand, and reputation. It is time to prepare our people for the inevitable and ensure success in this critical element of public engagement.
