Think Like a Newsroom, but Run Your Department Like a Political Campaign and Go Beyond Traditional Media

Take a department’s social media and public profile to the next level by acting as a newsroom, advertising agency and political campaign all in one. The presentation will look at geotargeting, paid vs. unpaid online campaigns, why police agencies need to become advertisers, partnerships and making sure the ones you need to communicate with the most see what you’re doing. In addition, the presenter will share why the police don’t need traditional media anymore. Agencies utilize social media for three main objectives: critical incidents, crime solving, and community engagement and improving department image. Attendees will learn how to maximize what they’re already using and take it to the next level in order to be the best at what they do.