How the Public Information/Media Office Can Collaborate with the Media to Help Things Go Right

Using powerful examples from real life crises, and basic everyday media interactions, Jake and Desmond will share a way of interacting with media outlets to foster open honest communication, and help things go right. Jake will discuss how he has dealt with media outlets (local, regional, and national) for over five-years through some very challenging circumstances. Desmond will bolster these method-based discussions with in-depth real-life examples to include tools that any attendee can take with them and put in place immediately to see others, adjust efforts, and measure impact when interacting with their local media more helpfully and efficiently.