Recruiting in the Digital Age: Social Media Matters

Beyond posting about recruitment events, an effective digital recruiting strategy is a blueprint that sees every social media post a department makes having value in recruitment, where telling your agency’s story matters both when you’re actively recruiting and when you’re not, and that sees your website as a window into a candidate’s potential employer. And when a department is actively recruiting, ensuring social media campaigns are strategic and the application process is digital and simple are keys to turning clicks into candidates. This engaging presentation covers: Through the Eyes of the Candidate: Social Media Tells a Story; Content that Sets a Department Apart; Digital Recruitment Campaigns: From Branding to Better Engagement; Less Links, More Clicks; and Dusting off the Cob(web)s.